About Me

Meet Randy

Hey there! I’m Randy Putra, originally from Jakarta but now calling Toronto home after chasing new horizons here. With a Bachelor of Commerce in Digital Business Management from Humber College, I’ve jumped headfirst into the world of digital marketing, SEO, and content creation. From boosting SEO for the Ontario Pop Orchestra to leading creative projects for Hispanic cultural events, I’ve found my stride blending technical skills with storytelling to make every campaign both engaging and impactful.

Professional Experience

Digital Marketing Intern

Hispanic Canadian Arts and Cultural Association – Toronto, ON April 2023 – August 2023

Analyzed current trends and created content for various social media platforms, including Facebook (15% engagement increase), YouTube, Twitter (10% follower growth), and Instagram (20% increase in post reach).
Optimized the website’s SEO, resulting in a 30% increase in web traffic for July and a 15% rise in organic search rankings over three months.
Improved SEM, social media marketing, and content marketing, contributing to a 27% increase in website clicks and a 34% boost in social media conversions.
Used SEO tools (Google Analytics and SEMrush) to inform marketing strategies, leading to a 35% improvement in overall website visibility and a 30% reduction in bounce rate.

Marketing and Promotion Assistant

Ontario Pop Orchestra - Toronto, ON February 2022 – May 2023

Used SEO optimization tools, resulting in a 25% increase in event page visibility and a measurable improvement in ROI by 13% for promotional campaigns.
Promoted event pages to a targeted demographic, contributing to a 17% growth in event attendance and brand exposure.
Developed and maintained marketing campaigns, increasing target reach by 38% through strategic planning and execution.
Engaged with audiences across social media platforms, achieving a 22% increase in follower growth on Facebook, Instagram, and Twitter and improving engagement rates on posts by 18%.

Project

Dixie Curling Club’s Capstone Project

January 2024 – April 2024

Utilized WordPress, Adobe, HubSpot, and Google Analytics to implement SEO strategies, improving search engine rankings by 40% and attracting new members.
Monitored and analyzed user behavior through Google Analytics, leading to a 50% increase in user engagement.
Designed promotional posters for over 10 major club events, contributing to greater member turnout and participation, with several events seeing a 15% rise in attendance.

University of Creative Design – 2017

My Skills

Expert in Data-Driven Marketing and Creative Content

Certifications

I hold a Bachelor’s in Digital Business Management from Humber College and a Google Digital Marketing & E-Commerce Certificate, giving me a strong foundation in business strategy, digital marketing, and analytics to drive impactful results.